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“一带一路”助力传统纺织 新营销模式是“走出去”关键

AddTime:2015-10-30 09:41:42   Views:     【 Big Mid Small 】   Print   Close

 Recently, the Shanghai Hai Amoy information technology companies and other companies involved in the Internet industry in the National Exhibition Center (Shanghai) held the 21th China International Textile fabrics and accessories (autumn) Expo. On this fair, highlighting how countries "along the way" policy, so that the textile and garment industry better "go."
Recently, the Shanghai Hai Amoy information technology companies and other companies involved in the Internet industry in the National Exhibition Center (Shanghai) held the 21th China International Textile fabrics and accessories (autumn) Expo.
It is understood that, in this exposition, emphasizing how the country "along the way" policy, so that the textile and garment industry better "go."
"Along the way to" help the traditional textile
In recent years, the domestic textile and garment enterprises has been recruitment difficulties, expensive labor, raw material costs, excessive homogenization of products, exports of declining profits and other troubled. In order to win in the fierce market competition, the allocation of resources to achieve more quality, textile and garment industry overseas transfer and foreign investment has become China's textile and garment industry to adapt to the domestic industry, the economy, social development and conform to international economic development trend.
The first half of 2015, Chinese Premier Li Keqiang in his government work report made, the "all the way along the" construction and regional development and opening up policy, strengthening the new Eurasian Continental Bridge, Fulcrum land and sea ports. Experts believe that "along the way" of the strategic vision for the domestic enterprises, especially textile and garment enterprises to go to bring the gospel.
African cotton, in Southeast Asia and South Asia to build processing base, laying overseas logistics network ...... With the implementation of "all the way along the" strategy of textile and garment industry as a national traditional industries, through integration, "along the way" along the resource, is to achieve the industrial chain globalization layout.
Official said, with "along the way" strategy, China's textile and garment industry has entered a new stage of transnational layout, overseas investment has multi-regional, multi-industry and multi-form accelerating trend. Such cross-border allocation of resources, will be conducive to China's textile and garment industry in the global value chain of breakthroughs.
The new marketing model is "going out" key
2000 formally proposed the "go global" strategy, has been one of national strategic importance, the state support and encourage enterprises to go abroad to productive investment, strengthening national management capacity, today's "along the way" of the new policy is further promote the enterprises to go, we can have a policy to release a positive signal light, textile and garment industry itself do not work hard is not enough, so look for new marketing model to become "going out" key.
As the Internet on behalf of the Expo, Shanghai Hai Yan, general manager of the Information Technology Act Amoy super said, in "all the way along the" economic and trade cooperation policy, the state encouraged to develop international marketing and cross-border e-commerce, improve the regional marketing network, which shows Future development of textile and garment industry must be "Internet +" in order to have a strong development advantages, went online, go online marketing strategies, might be able to help traditional industries better to go out from the line.
How better to go out? It is not that how well a national policy is, and that change their own development philosophy, "textile and garment industry must themselves go out and actively with the policy, combined with the Internet, changing their marketing model, in order to obtain new spring."


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